MICE Opportunity Position Conrad New York Midtown as a premier MICE destination by leveraging its flexible function space, luxury branding, and iconic Midtown location to win corporate meetings, incentives, and private events. Propose premium catering, AV, and built-in partnerships with nearby cultural and wellness experiences to enhance attendee value.

Family Travel Upsell Capitalize on family-friendly Little Conrad Suites and branded kids experiences to capture family travel demand and multi-generational stays. Create bundled packages that include in-hotel activities, SmarterKids-themed programming, and partnerships with family brands to drive longer stays and cross-sell with leisure agents.

Wellness Partnerships Expand wellness offerings by reviving or expanding skincare and wellness partnerships to provide pre- and post-travel treatments for guests and corporate incentive travelers. This can be marketed as premium add-ons in upsell packages and loyalty campaigns.

Leadership Trigger Leverage the new general manager appointment to establish direct executive outreach and strategic partnerships with top accounts, aligning sales efforts with leadership priorities to secure high-value contracts.

Experiential Partnerships Develop culture and art-driven experiences that fuse the hotel's curated art program, dining concepts, and proximity to cultural landmarks to attract culturally minded travelers. Partner with arts institutions and luxury brands to create co-branded experiences and amplify media exposure.