Mid-market builder Target construction and wholesale building materials buyers in Grand Rapids and Michigan with mid-sized procurement needs, leveraging their 11-50 employee base and annual revenue in the low to mid single-digit millions.

Regional focus Prioritize regional sales outreach to nearby contractors and fabricators; emphasize local service, quick delivery, and material availability given their address in Grand Rapids.

Small business agility Position solutions that scale with growth—lightweight procurement platforms, flexible credit terms, and batch ordering options suitable for a growing metalwork or fabrication shop.

Tech-friendly partner Leverage their simple tech footprint (GoDaddy-backed presence) by offering easy-to-use online catalogs, digital quotes, and EDI integrations to streamline purchasing.

Financial levers Highlight value-add services and bundles (bulk pricing, freight optimization, and project-based materials kits) to improve margins on revenue range they currently target.