Web Presence The organization operates with a DIY GoDaddy website and cloud-based tech. This suggests an opportunity to upgrade to a robust, HIPAA-compliant patient-facing site with online scheduling and a secure portal to attract and serve more patients.

HIPAA Compliance Current tech stack indicates a need for a formal HIPAA readiness assessment and secure telehealth-enabled hosting to protect patient data and support compliant remote care.

Growth Opportunities Small team size and local Lubbock footprint point to scalable partnerships with local nonprofits and health networks to expand access to mental health services without heavy internal hiring.

Tech Modernization Replace or augment the DIY site with integrated practice management, scheduling, and analytics to streamline operations, improve patient experience, and support growth.

Marketing Outreach Leverage existing digital assets (YouTube presence and Google Fonts) to execute cost-effective marketing, SEO, and educational video content that raises awareness and drives patient acquisition.