Enterprise credibility Consistently rated top in enterprise content creation on G2, Contently demonstrates strong value for large brands and presents an opportunity to upsell broader contracts, deeper platform adoption, and bundled services (strategy, platform, and creator network).

Leadership growth Recent hires for Head of Product and Head of Marketing reflect a strategic push to improve product and go-to-market. This creates openings for co-development of roadmap-aligned pilots, expanded feature sets, and joint marketing programs with enterprise clients.

Freelancer ecosystem A partnership with Freelancers Union and the emphasis on a premier creative network indicate demand from brands that depend on freelancers. Opportunities include freelancer onboarding workflows, managed talent pools, and scalable content operations powered by Contently’s platform.

Tech-driven integrations The tech stack includes GraphQL, Node.js, Shopify, and APIs that can enable seamless integrations with existing marketing and e-commerce tech. Target customers on Shopify and other platforms with integration-led sales, asset management optimizations, and data-driven content performance analytics.

Market expansion Strong enterprise positioning and customer satisfaction support expansion into mid-market and international brands. Propose tiered pricing, expanded service levels, and case-study enabled campaigns to accelerate adoption across industries.