Insights

Strong Market Presence Continental Cars operates seven dealerships and a performance centre in New Zealand, demonstrating a well-established local footprint that can be leveraged to upsell advanced automotive technologies, service packages, and accessories across multiple sites.

Award-Winning Reputation Consistently recognized for excellence, Continental Cars has received awards across sales, service, and marketing categories, providing an appealing platform to introduce premium automotive solutions and loyalty programs aimed at high-value customers.

Customer Experience Focus With accolades for Passenger Vehicle Customer Experience and Commercial Dealer of the Year, the company emphasizes quality service delivery, creating opportunities to offer tailored digital tools, maintenance plans, and customer engagement platforms.

Brand Partnerships Recent collaborations with brands like Glasshouse Fragrances highlight the company's openness to premium, lifestyle-oriented partnership opportunities, ideal for cross-promotional campaigns and exclusive product launches to affluent clientele.

Growth and Innovation Continental Cars’ recent recognitions and ongoing investment in facilities point to a growth-oriented mindset, presenting prospects for introducing innovative automotive technologies, electric vehicle charging solutions, and digital retail experiences aligned with future mobility trends.

Similar companies to Continental Cars

Continental Cars Tech Stack

Continental Cars uses 8 technology products and services including Microsoft Clarity, Redis Object Cache, cdnjs, and more. Explore Continental Cars's tech stack below.

  • Microsoft Clarity
    Analytics
  • Redis Object Cache
    Caching
  • cdnjs
    Content Delivery Network
  • Redis
    Database
  • Microsoft PowerPoint
    Editors
  • YUI
    Javascript Libraries
  • Priority Hints
    Performance
  • ZURB Foundation
    UI Frameworks

Media & News

Continental Cars's Email Address Formats

Continental Cars uses at least 1 format(s):
Continental Cars Email FormatsExamplePercentage
First.Last@continentalcars.co.nzJohn.Doe@continentalcars.co.nz
50%
First.Last@continentalcars.co.nzJohn.Doe@continentalcars.co.nz
50%

Frequently Asked Questions

Where is Continental Cars's headquarters located?

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Continental Cars's main headquarters is located at 38 Great South Road Ellerslie, Auckland 1051 New Zealand. The company has employees across 6 continents, including OceaniaEuropeAfrica.

What is Continental Cars's official website and social media links?

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Continental Cars's official website is continentalcars.co.nz and has social profiles on LinkedIn.

What is Continental Cars's SIC code NAICS code?

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Continental Cars's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Continental Cars have currently?

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As of February 2026, Continental Cars has approximately 173 employees across 6 continents, including OceaniaEuropeAfrica. Key team members include Business Manager: M. B.General Sales Manager: M. J.Audi Service Manager: P. B.. Explore Continental Cars's employee directory with LeadIQ.

What industry does Continental Cars belong to?

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Continental Cars operates in the Motor Vehicle Manufacturing industry.

What technology does Continental Cars use?

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Continental Cars's tech stack includes Microsoft ClarityRedis Object CachecdnjsRedisMicrosoft PowerPointYUIPriority HintsZURB Foundation.

What is Continental Cars's email format?

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Continental Cars's email format typically follows the pattern of First.Last@continentalcars.co.nz. Find more Continental Cars email formats with LeadIQ.

Continental Cars

Motor Vehicle ManufacturingAuckland, New Zealand51-200 Employees

Sime Darby Motor Group’s involvement began with the acquisition of the company in 1999. Over the following years Sime Darby Motor Group invested heavily in new facilities that allowed the marques we represent to expand into purpose built dealerships in Newmarket and Greenlane.

Sime Darby began in 1910 when Scotsman William Middleton Sime and Englishman Henry Darby teamed up to form a company to manage a rubber estate in Malacca.

From these modest colonial beginnings Sime Darby has grown into one of Southeast Asia’s leading conglomerates. At present the Sime Darby Group employs over 100000 people in approximately 300 companies located in 20 countries around the world and has Revenue in excess of US $10 Billion . Today the Sime Darby Group parent company and head office are located in Kulala Lumper, in the capital of Malaysia.

Sime Darby’s success is due in part to their ability to recognise a winning formula and to that end they are committed to Continental Cars being managed by New Zealanders.

Today Continental Cars has 7 dealerships and the Continental Cars Performance Centre and the Continental Cars Tyre Centre.

We have a passion for fine automobiles and now in our fifth decade we have been helping our customers experience the same passion.

Section iconCompany Overview

Headquarters
38 Great South Road Ellerslie, Auckland 1051 New Zealand
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Continental Cars's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Continental Cars's revenue is estimated to be in the range of $1M$10M

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