Freight Brokerage Growth Continental Logistics expanded into a dedicated Freight Brokerage division in 2017, signaling a strategic shift to coordinate shipments across North America and Canada. This presents a sales opportunity to introduce complementary brokerage services, carrier partnerships, and scalable capacity solutions to clients seeking end-to-end logistics and multi-regional coverage.

North America Reach With a focus on serving clients throughout North America and beyond, there is potential to target mid to large shippers in food and perishable sectors that require cross-border or cross-continent logistics, leveraging Continental Logistics’ heritage in regional grocery transportation to win new business with similar needs.

Technology Stack Utilizes Power BI, AWS, Piwik PRO Core, and analytics/automation tools alongside standard office software, suggesting opportunities to offer data-driven carrier sourcing, performance reporting, and digital freight solutions to clients who value visibility, analytics, and scalable IT-enabled logistics.

Smaller-to-Midsize Focus Company size of 51-200 employees and revenue in a mid-market range indicates a client base of growing shippers who may outgrow smaller providers but need reliable, flexible logistics for food products and perishables; ideal to position value propositions around scalable capacity and service reliability.

Food Transport Heritage Longstanding expertise in grocery and food product movement combined with a legacy within Port Jersey Logistics suggests a strong credibility in food logistics, making a compelling case for targeting retailers, grocers, distributors, and CPG brands seeking compliant, food-grade transportation and dedicated warehouse-to-door services.