Niche Investment Focus Continuity Capital specializes exclusively in private markets investments such as private equity, private credit, real estate, infrastructure, and natural resources, indicating a potential need for specialized software and data services tailored to private market analysis and portfolio management.

Regional Presence With offices in Australia and Hong Kong, the company has a strategic geographic footprint across key financial hubs in the Asia-Pacific region, presenting opportunities to offer region-specific financial solutions, compliance services, or localized investment technologies.

Small to Mid-Sized Team Having between 11 to 50 employees suggests opportunities to provide scalable business tools, HR solutions, or cloud-based services that support growth and enhance operational efficiency for smaller investment management firms.

Focused Investment Management Their core business involves building diversified private markets portfolios for institutional investors, creating potential sales avenues for advanced portfolio analytics, risk management platforms, and investor reporting tools tailored to institutional needs.

Digital Ecosystem Utilizing a tech stack including WordPress, PHP, and MySQL indicates an openness to digital solutions and technology upgrades; offering services such as cybersecurity, website optimization, or custom integrations could align well with their current infrastructure.