Strategic Acquisition The recent acquisition of Contraqer by Unanet indicates increased investment and strategic alignment in government contracting and enterprise resource planning sectors, providing opportunities for cross-selling complementary solutions.

Niche Market Focus Contraqer specializes in SaaS solutions for government service providers and VARs, which suggests potential for upselling services related to procurement, opportunity management, and vendor collaboration within the government contracting ecosystem.

Growth Potential With a revenue range of 1 to 10 million and recent funding of 3.4 million dollars, Contraqer demonstrates growth momentum, making it a promising target for value-added sales approaches focusing on expanding their platform usage.

Partnership Opportunities Existing integrations with partners like Smartware Group and BigfootCMMS highlight opportunities to upsell integrated procurement and maintenance management solutions or to develop new strategic alliances to expand service offerings.

Industry Positioning Recognition as a promising procurement solution provider and a company of the month in 2016 underscores Contraqer's credibility and innovative appetite, enabling sales teams to position complementary cloud procurement and government solutions effectively.