Safety system expansion Opportunity to upsell enhanced conveyor safety systems and a bundled solution across diverse industries such as mining, aggregates, cement, and waste/recycling, leveraging their recent Conveyor Safety System launch to cross-sell to existing customers and new verticals.

Control system modernization Target manufacturers of bulk material handling for retrofit or upgrade of belt alignment, belt rip detection, and motion controls (including zero speed and speed monitoring) to improve safety, reliability, and efficiency.

Bucket elevator focus Promote VA/VAX bucket elevator alignment controls and MSD-800 series monitoring to facilities with vertical conveying needs, particularly in cement, coal, aggregates, and minerals, addressing downtime and equipment damage.

Maintenance efficiency Offer integrated monitoring and alert capabilities via familiar tech stack partners (Microsoft 365, KnowBe4, security-aware platforms) to reduce downtime, improve maintenance planning, and support training initiatives for plant operators.

Industry coverage Leverage broad market exposure across mining, power generation, waste/recycling, agriculture, and steel/metals to target mid-market manufacturers with revenues in the $10–$50M range seeking economical, high-value conveyor control solutions.