Programmatic Ad Advantage Conway Daily Sun already uses multiple programmatic platforms (PubMatic, Amazon Advertising, AppNexus, Tapad, Smart AdServer) and STN Video, creating a strong foundation for full-stack digital campaigns. This presents a clear opportunity to upsell local display, video, native and retargeting packages to advertisers in North Conway and surrounding tourism markets, with attribution across web and mobile inventory.

Digital Subscriptions With a lean team and mid-range revenue, there is upside in growing digital subscriptions and sponsored content programs. Propose bundled subscription acquisition campaigns, CRM-driven reactivation, and advertiser-funded content that blends utility (news, guides, local deals) with sponsor messages to deepen reader engagement.

Sponsored Content As a community publisher, Conway Daily Sun can monetize through sponsored articles, event branding and sponsored local guides. Offer turnkey native content packages, calendar sponsorships and event promotion to local businesses, schools and tourism partners leveraging print and digital cross-promotion.

Recruitment Focus With 11-50 employees and a visible local footprint, there is an opportunity to offer recruitment advertising and employer branding packages, including job boards, sponsored LinkedIn posts and targeted digital campaigns to attract local talent and contractors for newspaper operations, editorial, sales and marketing roles.

Sustainability Synergy The company’s sustainability-related product news signals affinity with eco-friendly brands. Propose green-brand sponsorships, eco-lifestyle campaigns and sustainability content partnerships to reach environmentally conscious consumers, aligning with clients seeking responsible advertising partners.