Digital Expansion The recent launch of a mobile app for meal planning and food waste reduction indicates a strong shift towards mobile engagement, creating opportunities for targeted app-based marketing, premium subscription services, or partnerships with other food tech platforms.

Eco-Friendly Focus Cook Smarts’ emphasis on food waste reduction aligns with increasing consumer demand for sustainable and eco-conscious solutions, opening potential for collaborations with eco-focused brands and environmentally driven marketing campaigns.

Content & Education Their practical, educational approach to healthy cooking suggests opportunities to develop upsell products such as personalized coaching, premium recipes, or specialized courses targeted at health-conscious and busy families.

Market Positioning As a small but innovative player in the personalized meal planning space, Cook Smarts can leverage strategic partnerships with larger food or wellness brands to expand its reach and accelerate growth.

Customer Engagement With a focus on empowering home cooks and providing free, accessible content, there is potential to deepen customer loyalty through membership programs, exclusive content, or community-driven initiatives that increase user retention and lifetime value.