Cool the Earth

Environmental Services0-1 Employees

Cool the Earth is a successful consumer-based social marketing program that uses the child-driven model to inspire action in families. The grassroot nonprofit’s mission is to engage individuals in climate change by motivating them to take simple, measurable actions to conserve energy. Collectively, these actions, and an increased awareness of energy, is making a significant impact on global warming. Cool the Earth was founded in 2006 by concerned parents as a product of their passion to raise awareness and effect change about the climate crisis. The school-to-home program was launched in 2 Marin County, CA schools in 2006 and has since expanded to reaching over 175 schools throughout the Bay Area and country in 2010/11. The award-winning program has catalyzed over 190,000 pledges to take energy-saving actions, saving over 130 million pounds of carbon dioxide from being released into the atmosphere.

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