Strategic Sports Partnerships The recent collaboration with Oklahoma Athletics and SOONER Sports Properties indicates a growing association with sports organizations, offering opportunities to expand co-branded merchandise, sponsorships, and event-specific beverage offerings targeting sports fans and event attendees.

Innovative Product Launches With recent launches of hard seltzers, seasonal packs, and unique flavors like SONIC Hard Southern Sweet Tea, there is potential to tailor new beverage concepts for retail, bars, and restaurants seeking trendy, themed products aligned with local culture and partnerships.

Expanding Market Presence The company’s focus on establishing a strong brand image in Oklahoma through localized partnerships suggests opportunities to extend into neighboring regional markets with similar community-focused marketing and distribution strategies.

Technology Utilization Utilizing digital marketing tools like SEO and mapping enhances visibility, making targeted outreach to retail chains and distributors more effective. Leveraging these channels could unlock new sales channels and improve distribution networks.

Diverse Beverage Portfolio The wide range of products from craft beers to hard seltzers and seasonal offerings demonstrates flexibility in product development, providing chances to upsell existing retail partners or introduce new product lines tailored to different consumer segments.