Strategic merger Opportunity to engage Frontier Beverage Collective post-merger with Four Corners Brewing Co. to cross-sell and expand distribution, leveraging combined brand portfolios and broader market reach.

OU and Sooner Leverage ongoing partnerships with University of Oklahoma and Sooner Sports Properties to negotiate exclusive or co-branded limited releases, stadium partnerships, and sponsorship-driven promotions to boost visibility and on-premise trials.

Retail expansion Capitalize on diverse product launches such as Lager Discovery Pack and SONIC collaborations by targeting regional retailers, grocers, and convenience channels seeking craft beer variety and seasonal assortments.

Seltzer and tea growth Explore wholesale partnerships for hard seltzer and hard tea lines in new markets, expanding beyond core beer offerings to attract non-traditional craft beer consumers and drive incremental volume.

Regional reach Position COOP as a Oklahoma-centric craft leader with scalability potential; pursue distributor-led programs, co-marketing funds, and taproom events to accelerate channel penetration in adjacent Midwest markets.