Strategic Partnerships Leverage high-profile exposure from past partnerships such as the Drew Brees collaboration to pursue new athlete endorsements and team sponsorships in football, basketball, and endurance sports, expanding brand credibility and driving B2C and B2B sales.

Expansion Opportunities Capitalize on recent product diversification into vibration and heat products to upsell to existing customers and attract wellness retailers, sports clubs, and physical therapy clinics seeking comprehensive recovery solutions.

Digital Commerce Growth Strengthen performance marketing and social proof by investing in retargeting, reviews (Yotpo), and mobile-friendly storefronts to convert traffic from Google Ads, Criteo, and Amazon channels into repeat purchases.

Healthcare & Pro Sports Position copper-infused recovery wearables as a cost-effective performance and injury-reduction solution for athletic programs, clinics, gyms, and corporate wellness initiatives, targeting mid-market accounts with potential annual spend growth.

Financial & Scale With a revenue range of 1M–10M and a growing product line, pursue channel expansion through wholesale partnerships, private-label opportunities, and direct-to-consumer bundles to stabilize cash flow and accelerate scale.