Community Engagement Copperhead Brewery's outdoor seating and local downtown location suggest a focus on community-centered experiences, making it a potential partner for local event sponsorships or collaborations to increase foot traffic.

Digital Presence The use of Google Analytics and Tag Manager indicates an active digital marketing strategy, providing opportunities for targeted advertising campaigns and personalized promotions to attract new customers.

Growth Potential With revenues under one million dollars and a small team, there is significant room for expanding product offerings, distribution channels, or taproom experiences to grow revenue streams.

Customer Convenience Ample free parking and outdoor areas enhance customer experience, presenting opportunities for marketing campaigns that emphasize convenience and outdoor amenities to draw more visitors.

Market Position Compared to larger competitors like Saint Arnold Brewing, Copperhead Brewery’s local focus and unique community vibe can be leveraged in sales efforts to differentiate and build a loyal local customer base.