Strong Heritage As the oldest continually operating Mercedes-Benz dealership in the US with over 90 years in business, Coppus Motors has established a solid reputation and loyal customer base, presenting opportunities for targeted loyalty programs and exclusive service packages to existing clients.

Diverse Inventory Coppus Motors offers a wide range of new, used, and certified pre-owned vehicles from multiple brands including Mercedes-Benz, Sprinter, Chrysler, Dodge, Jeep, and Ram, enabling cross-selling and upselling opportunities across different customer segments.

Local Market Focus Located in Tiffin, Ohio, with a relatively small team of 11-50 employees and a revenue range of 10 to 25 million dollars, there is potential to develop localized marketing campaigns and personalized customer engagement strategies to boost market penetration.

Digital Engagement Utilizing a tech stack that includes Facebook, Modernizr, and Microsoft Advertising suggests an openness to digital marketing, providing avenues for targeted online campaigns and data-driven outreach to increase dealership visibility and lead generation.

Growth Potential Given the company's long history and broad product offering, there are opportunities to expand into service automation and customer relationship management solutions to enhance operational efficiency and improve customer retention.