Oldest Mercedes Coppus Motors is the oldest continually operating Mercedes-Benz dealership in the US, with a 90+ year legacy. This long-standing brand equity indicates a loyal local customer base and potential for cross-selling premium vehicles, service packages, and certified pre-owned programs to retain and grow high-margin sales.

Full-Service Auto As a one-stop automotive store offering new, used, certified pre-owned Mercedes-Benz, Sprinter, Chrysler, Dodge, Jeep, and Ram vehicles with servicing across most makes and models, there are multiple cross-sell and upsell opportunities, including service plans, maintenance packages, and bundled vehicle-and-service solutions.

Regional Footprint Located in Tiffin, Ohio with 11-50 employees and reported revenue in the 10–25 million range, Coppus Motors serves a regional market. There is potential to expand service reach, fleet sales, and local advertising partnerships, particularly for small business fleets and municipal needs.

Digital & Tech The tech stack includes digital advertising and analytics tools (Microsoft Advertising, Google Tag Manager, LotLinx), indicating active online lead generation. Leverage paid search, retargeting, and trade-in incentives to boost showroom visits, test drives, and online-to-offline conversions.

Competitive Position As a family-owned, multi-brand dealer with a long history and sizable local presence, Coppus Motors can position against larger chains by emphasizing service excellence, legacy, and trusted relationships. Opportunities exist to target similar customer profiles as peers like Donnell Ford and Baumann Auto Group with tailored offers and loyalty programs.