Sustainability Opportunity Target water utilities and mid-market wastewater operators seeking energy-efficient, chemical-free filtration with small footprints. CORNCOB II’s self-cleaning, low-energy, fully enclosed system aligns with sustainability mandates and could open pilots in agricultural, municipal, and industrial water treatment segments.

Strategic Partnerships Leverage Wisconsin Innovation Award recognition to build credibility with regional innovation programs, universities, and government-funded clean-tech initiatives. Joint ventures or co-development with larger integrators could accelerate deployment and access to grant funding.

Market Positioning Position CORNCOB II as a disruptive, chemical-free dissolved solids separation technology capable of handling solids without pretreatment. Emphasize compact footprint and undiluted concentrate to appeal to facilities with space constraints and waste minimization goals.

Growth Targeting Focus on small to mid-sized water treatment operators and industrial customers with water reuse needs. With revenue in the sub‑$10M range, pursue tiered pricing and pilot programs to demonstrate ROI quickly and scale through referrals to larger peers.

Technical Fit Capitalize on existing tech stack and digital presence to accelerate lead capture and education. Leverage WordPress site, Intercom, and analytics to run targeted campaigns highlighting energy efficiency, chemical-free operation, and compact design for sustainability-focused buyers.