IoT Growth Opportunity to upsell IoT and technology integration services following the promotion of a dedicated Vice President of IoT and Technology Integration. Target modernization projects, remote monitoring, predictive maintenance, and data-driven optimization for pumps used in agriculture, industrial, mining, municipal, oil/gas, and rental sectors.

Diversified Applications Cornell serves multiple end-markets with centrifugal pumps (agriculture, industrial, mining, municipal, oil/gas, rental). Sales plays can be crafted around cross-selling new pump models and replacement parts to existing customers expanding into adjacent sectors or requiring specialized irrigation, water handling, or uptime-critical solutions.

Key Partnerships Recent and ongoing partnerships and event participation (Midwest Food Show, Irrigation Association Show, Anderson Custom Processing). Leverage co-sponsorships and channel partnerships to expand reach in agriculture, food processing, and rental markets; explore joint marketing, bundled offerings, and channel-driven incentives.

Financial Scale Mid-sized revenue range with a sizeable customer base (revenue $100M-$250M). Position to target mid-market buyers with value-based proposals, highlighting total cost of ownership, reliability, and service capabilities to win large maintenance, modernization, and uptime contracts.

Service Focus Strong in-house service and custom fabrication history; emphasize service contracts, spare parts availability, and end-to-end pump lifecycle support. Upsell maintenance plans, retrofit services, and performance upgrades to extend asset life and reduce downtime for critical pumping systems.