University-affiliated leverage Position CUVS as a premium university-affiliated referral and emergency center with access to Cornell’s diagnostic, research, and education resources to attract collaborations for advanced medical services and clinical research partnerships.

Specialty care focus Target outreach to pet owners and referring general practitioners emphasizing 24/7 specialty and emergency care across multiple specialties, highlighting superior outcomes and board-certified critical care staffing to drive referral growth.

Research & education tie Develop joint programs or sponsored studies leveraging CUVS’s connection to Cornell’s College of Veterinary Medicine to secure research funding, clinical trials, and continuing education opportunities for industry sponsors.

Technology modernity Offer tech-enabled partnerships improving case management, imaging, and telemedicine workflows using CUVS’s existing tech stack (Drupal, Google Workspace, New Relic, etc.) to streamline referrals, reporting, and client communication for enterprise clients.

Community & sustainability Emphasize the social impact and community contributions of a university-affiliated center funded by net revenue that supports education and discovery, creating co-branding and CSR opportunities with corporate partners.