Retailer support Launch summer support programme for retailers, pubs and bars as part of largest media investment to date. This presents an opportunity to secure shelf and event marketing partnerships, seasonal promotions, and co-branded campaigns with on-trade and off-trade channels.

Flavor expansions Recent Peach & Apple flavour addition signals openness to new fruit combos. Potential upsell to retailers with limited-edition or seasonal lines, plus cross-promotions with fruit-forward retailers and venues seeking premium, natural-ingredient beverages.

Premium positioning Describes itself as fastest-growing top-10 premium cider brand with national and international reach. Leverage this narrative to pursue larger regional retailers, hospitality groups, and lifestyle brands seeking premium, authentic Cornish products with strong storytelling.

Heritage & sourcing Strong local provenance and collaborations (Eden Project honey cider, Cornish orchards) offer storytelling angles for heritage-focused retailers, tourism venues, and loyalty programs; potential for experiential marketing and co-branded events that highlight sustainability and local sourcing.

Digital & commerce Tech stack includes Shopify, PayPal, Klaviyo, and AWS, implying robust e-commerce and data capabilities. Opportunity to expand DTC initiatives, targeted email campaigns, and retailer-focused onboarding to drive online orders and direct consumer engagement.