Procurement Platform COSE already runs group-purchasing programs for health care, workers’ comp, and energy across 17,000 member companies. This creates a strong case for a procurement technology solution that standardizes supplier catalogs, contract terms, and savings tracking across members. A pilot with COSE’s purchasing programs could demonstrate ROI through aggregated savings, streamlined onboarding, and improved supplier compliance, then scale to additional categories and members.
CRM Modernization COSE’s tech stack includes basic web and analytics tools; with 17,000 members and ongoing advocacy and events, a modern CRM plus marketing automation and a centralized membership portal could boost engagement, retention, and advocacy outcomes. Propose a CRM/MAM implementation (e.g., Salesforce or HubSpot) integrated with event registration and content management to unify member data, automate communications, and measure impact.
Security Compliance Handling data for thousands of member businesses requires strong data protection and regulatory compliance. Propose a security assessment, SOC 2 readiness, and ongoing managed security services, including access control, phishing training, and monitoring, to reduce risk and build member trust. This also enables COSE to pursue partnerships with security conscious vendors and sponsors.
Revenue Partnerships COSE can monetize its large member base by creating a vendor sponsorship and partner program, offering exclusive discounts, co-branded content, and event sponsorships to suppliers seeking access to small businesses. Recommend developing tiered sponsorship packages and a partner portal that integrates with the procurement platform and CRM to track leads and ROI.
Member Engagement As a foundation for growth, COSE can expand its learning and networking offerings via an integrated event and learning platform, including webinars, courses, and certificates tied to member benefits. Propose an LMS and virtual event solution that automates registration, tracks participation, and reports on member engagement, enabling targeted outreach and program development.