Sustainability Partnership Costco Mexico partnered with Cupffee to enter the Mexican market, emphasizing sustainability. This presents an opportunity to highlight eco-friendly products and initiatives to attract environmentally conscious customers.

Curbside Pickup Service With the launch of a curbside pickup service in New Mexico, Costco can expand this convenient offering to more locations in Mexico. Emphasizing convenience and safety can boost sales, especially post-pandemic.

New Store Expansion The opening of a new store in Mexico City and an increase in headcount indicate growth potential. Leveraging this expansion to introduce exclusive in-store promotions and discounts can drive foot traffic and sales.

Quality Assurance Maintaining high-quality standards and customer satisfaction with a 100% guarantee can be a unique selling point. Emphasizing this assurance in marketing campaigns can attract discerning customers looking for value and quality.

Competitive Analysis Identifying Walmart and other competitors in Mexico allows Costco to differentiate its offerings. Highlighting unique product lines, international brands, or exclusive deals can help in capturing market share and expanding customer base.