Market reach COUNTERMEASURES serves the food and beverage services sector with services like Shared Sales Representatives and National Accounts Service, indicating strong opportunities for CPG brands seeking broad retail and national exposure.

Expansion potential With New Market Expansion as a core offering and annual revenue in the mid to high seven figures, there is a clear opportunity to partner with beverages brands looking to enter new geographies or channels.

Tech enablement leveraged tech stack including Microsoft 365, SharePoint, WordPress, Wix, and Google Cloud suggests readiness to implement scalable digital marketing, CRM integration, and data-driven sales enablement for clients.

Collaborative services The combination of retail marketing, point of sale strategies, and national accounts service signals potential for bundled offerings to beverage brands seeking end-to-end shelf presence and showroom support.

Scale and value Mid-sized operation with sizable revenue and a portfolio of notable beverage brands provides a compelling value proposition for partners prioritizing cost-effective sales force augmentation and market access.