Local Engagement County Line Raceway has a longstanding history since 1988 in Elm City, serving a local audience with family-oriented entertainment that could be expanded through targeted regional marketing campaigns and sponsor partnerships.

Event Promotions The marquee event, ‘The Race For The Kids,’ demonstrates community engagement and social responsibility; opportunities exist to enhance event marketing, ticket sales, and merchandise offerings to maximize attendance and sponsorship revenue.

Digital Presence With a website and a tech stack that includes social sharing tools like AddThis, there is scope to leverage digital marketing, improve online engagement, and implement data-driven campaigns to boost ticket sales and event attendance.

Revenue Growth Operating with revenues up to one million dollars and a small team, there are opportunities to introduce advanced ticketing, loyalty programs, or sponsorship packages that can increase revenue streams with minimal operational adjustments.

Market Potential Compared to similar regional speedways, County Line Raceway can explore partnerships with local businesses and entertainment providers to diversify offerings and attract a broader audience, increasing overall market share in the entertainment sector.