Local market focus Target local businesses in Waterloo, Cedar Falls and surrounding areas with customized digital marketing packages that leverage the Courier’s established audience, trusted local brand, and integrated print-digital campaigns.

Premier Google Partner Leverage the courier’s status as a Premier Google Partner to offer advanced PPC, SEO, and audience targeting services, emphasizing high-quality website development, conversion-optimized landing pages, and data-driven ad strategies.

Cross-channel opportunities Propose bundled solutions combining strategic digital marketing, media planning, analytics and local newspaper advertising to create cohesive campaigns that amplify brand reach across print, display, and online properties.

Mid-market potential Position campaigns to suit small-to-mid-sized businesses with limited marketing budgets, highlighting scalable packages, measurable ROI, and local case studies to demonstrate impact within a smaller revenue band.

Talent and systems Offer recruitment and employer branding packages using the agency’s tech stack (Ad Manager, analytics, data insights) to help local employers attract talent, while also upselling on sponsored content and targeted promotions.