Airport Proximity Target Courtyard by Marriott Amsterdam Airport for corporate partnerships and extended-stay programs benefiting travelers and teams due to its close location to Schiphol Airport and easy access to business districts.

Mid-market Upsell Leverage the 4-star positioning and in-house amenities (fitness center, The Market, healthy dining options, fast WiFi) to upsell meeting packages, corporate events, and flexible space bookings to local businesses.

Tech Enablement Position the property as a tech-friendly meeting hub by emphasizing its guest workspaces and potential integration with enterprise tools compatible with its tech stack and guest services to attract tech-savvy corporate clients.

Expansion Tie-ins Align sales efforts with Marriott’s broader asset expansion in Africa and other regions to offer bundled corporate travel programs, loyalty incentives, and multi-property itineraries for regional clients.

Revenue Diversification Offer catering, 24/7 Market snack services, and around-the-clock beverage options as value-adds for business travelers, conferences, and airport-stopovers to drive incremental revenue per stay.