Campus Partnerships Capitalize on proximity to Minnesota State University and Mayo Health Systems to pursue group blocks, campus events, staff trainings, and visiting family stays. Create targeted partnership packages with negotiated room rates, meeting space discounts, and dedicated event coordination.

Event Center Upsell Highlight the renovated guest rooms and state-of-the-art event center to win mid-size conferences, corporate trainings, weddings, and social events. Offer bundled packages that combine meeting room rental, A/V, catering from The Bistro, and a block of guest rooms.

Wellness Leisure Leverage the indoor pool, whirlpool, fitness center and easy access to local attractions to attract leisure travelers and weekend getaways. Create wellness or family-friendly packages and partner with nearby malls and venues to offer add-on experiences.

Digital Marketing Use existing tech stack and Google Analytics data to optimize marketing spend and improve direct bookings. Propose targeted digital campaigns for corporate clients, universities, and event planners, plus loyalty incentives to increase repeat bookings.

Mid-Market Travel Position as a regional business travel hub with flexible meeting spaces for small to mid-sized teams. Develop a corporate travel program with negotiated room blocks, preferred rates, and easy rebooking for Mayo Health Systems staff, students, and business travelers.