Healthy Market Target mid to large employers seeking robust income protection programs for a diverse workforce. Covala’s track record with Fortune 500 clients and over $4.5B in income protection can be leveraged to approach enterprise customers in industries with high disability risk and substantial disability coverage needs.

Disability Focus Position Covala as a specialist enroller and administrator for voluntary supplemental individual disability benefits. Highlight end-to-end program management, from enrollment to administration, to appeal to benefits teams seeking streamlined, scalable solutions.

Tech Enablement Emphasize seamless integration capabilities and modern tech stack (AWS, Google Cloud, Docusign, WordPress, Microsoft 365) to address clients’ IT and data security concerns. Propose demonstrations of EDI/benefits administration integration to reduce implementation risk.

Financial maturity Showcase solid revenue range and growth potential with references to long-standing client engagements. Use this to engage finance and procurement teams on ROI, cost per covered employee, and total cost of ownership for voluntary disability programs.

Strategic partnerships Leverage Covala’s established credibility and bond-inspired branding to co-market with benefits consultants and brokers. Propose joint sales motions, proof-of-concept pilots, and expanded services like group life and long-term care programs to broaden value proposition.