Growth Potential Mid-sized higher education institution with 201-500 employees and revenue in the 10-25M range, indicating a scalable target with budget for digital marketing, analytics tools, and academic program expansion. Potential upsell opportunities in data analytics, student recruitment tech, and faculty development platforms.

Rural Access Focus Mission emphasizes improving access to high-quality healthcare in rural and underserved Michigan regions. Align sales discussions around solutions that enhance rural health outcomes, telemedicine enablement, student placements, and community health outreach with measurable impact.

Tech Stack Active use of analytics and marketing tools (Power BI, Piwik PRO Core, HubSpot, Google Ads, Microsoft Advertising) and collaboration platforms (SharePoint). Opportunity to propose integrated marketing analytics, data-driven recruitment strategies, and unified student success dashboards.

Leadership Transitions Recent announcements of new deans and senior leadership appointments across CMU suggest a moment of strategic renewal and potential budget reallocation. Engage during leadership onboarding to align offerings with upcoming academic priorities and transformation initiatives.

Funding & Recognition Active fundraising culture with scholarships and grants, plus recent hunger-free campus funding and achievement awards. Use this to position value propositions around donor engagement platforms, grant management tools, and student support analytics that demonstrate impact and ROI.