Outsourced GC Position CowanPerry as a scalable outside general counsel for growing regional businesses in Virginia and neighboring states, offering flexible retainer-based and milestone-based pricing to improve predictability and align incentives as clients scale.

Employment & Benefits Target mid-market companies expanding hiring or implementing complex benefit programs; highlight capabilities in employment litigation, labor counsel, ERISA and employee benefits to manage workforce risk, compliance and cost.

Growth Focused Counsel Capitalize on corporate, tax, IP and real estate expertise to support growing companies with corporate governance, IP protection, and real estate expansion or leasing as they enter new markets.

Regional Presence Leverage licensed presence across Virginia, North Carolina, Tennessee and West Virginia and the dual-office footprint to service regional clients with cross-state needs, including multi-state structuring and cross-border agreements.

Tech Credibility Differentiate with technology-driven operations and credible rankings, including state-of-the-art tech usage and recognition such as Best Law Firms listings, to attract tech-enabled clients seeking value, efficiency and trusted counsel.