Growth scale Target larger retailers and distributors given the mid-market revenue range and 11-50 employees, aiming to scale presence with wholesale partnerships and channel expansion.

Digital commerce Leverage their active e-commerce stack (WooCommerce, WordPress, PayPal, Netlify) to propose enhanced online storefronts, improved digital marketing, and integrated CRM for B2B sales.

Outdoor lifestyle Capitalize on the outdoor living trend and recent TITAN Innovation Awards exposure to upsell premium grilling solutions, accessories, and turnkey outdoor kitchen packages to lifestyle brands and installers.

Strategic partnerships Utilize past partnerships with design/build firms (ClifRock) to align with home contractors, deck builders, and outdoor renovation channels for bundled product offerings.

Financing readiness With substantial revenue and an established consumer goods footprint, introduce flexible financing options and long-term service agreements to improve average order value and repeat purchases.