Global Expansion Partnerships CPA Australia has established partnerships with organizations like Keypath Education, ICAI CA Foundation, Assocham, and CFA Society Sri Lanka. These collaborations indicate a focus on expanding globally and tapping into new markets, presenting sales opportunities for cross-promotions or joint offerings.

Strategic Recommendations Impact The strategic recommendations launched by CPA Australia aimed at assisting local businesses affected by US trade tariffs can be leveraged as a conversation starter for potential sales discussions. Aligning products or services with these recommendations can demonstrate value and relevance to target businesses.

Industry Thought Leadership CPA Australia's involvement in events like the Asia Pacific Small Business Survey and global summits on business resilience positions them as thought leaders in the accounting industry. Leveraging this reputation can open doors for sales engagements with businesses seeking forward-thinking partners.

Tech-Enhanced Skills Training The partnership with Keypath Education to enhance data and AI skills among professionals through online courses showcases CPA Australia's focus on technology-driven upskilling. This presents opportunities for sales of tech-related training solutions to businesses looking to future-proof their workforce.

Employee Engagement Strategies The hiring of Amanda Sullivan as Head of People Services signals a strategic emphasis on employee engagement at CPA Australia. Tailoring sales pitches around HR solutions, employee well-being programs, or training offerings can resonate well with organizations prioritizing employee satisfaction and development.