Recent Mergers CPA Global has recently merged with Clarivate Analytics and undergone significant enhancements across the Clarivate IP Lifecycle Management portfolio. This presents an opportunity to leverage the expanded suite of services and technology solutions to upsell and cross-sell to existing and potential clients.
Key Personnel Changes Key personnel changes at CPA Global, such as the appointment of a new Chief Marketing Officer and leadership shifts, indicate a strategic focus on driving growth and innovation. Business development professionals can leverage these changes to establish new connections and explore partnership opportunities.
Technology Stack With a robust technology stack including Hotjar, Selenium, and Google Tag Manager, CPA Global demonstrates a commitment to leveraging advanced tools for Intellectual Property management. Sales development representatives can highlight the technological prowess of the company to attract tech-savvy clients seeking cutting-edge solutions.
Market Expansion CPA Global's acquisition by Clarivate Analytics and subsequent market expansion offer a chance to tap into new geographical regions and industry segments. Sales professionals can capitalize on this expanded market presence to explore sales opportunities in diverse markets and industries.
Sustainability Focus As a leader in Intellectual Property software and services, CPA Global's commitment to empowering IP professionals aligns with the growing sustainability trend. Highlighting the company's efforts towards sustainable innovation and ethical practices can resonate well with sustainability-focused clients, presenting a unique selling proposition.