Expanding Professional Audience CPE Depot serves thousands of accounting professionals nationwide, including CPAs from all states, indicating a broad and diverse customer base that can be targeted for additional continuing education offerings and new course development.

Technology Utilization The company's implementation of digital tools like Zendesk and Google Tag Manager suggests a strong online presence and data-driven marketing approach, providing opportunities to upsell enhanced digital learning solutions and personalized content.

Market Positioning As a niche provider in the accounting and taxation CPE market with a dedicated 11-50 employees, CPE Depot can explore partnerships or integrations with larger education platforms or accounting firms to expand their service offerings.

Growth Potential Compared to larger competitors like Kaplan and Lorman, CPE Depot's specialized focus on CPE courses for professionals creates opportunities to differentiate and capture market share through tailored marketing initiatives and strategic alliances.

Localization and Accessibility Located in California with a nationwide reach, CPE Depot's online courses enable scalable outreach and targeted sales efforts to accounting professionals across different states, emphasizing the potential for geographic expansion and market penetration.