C+R Research Employee Directory
Market ResearchIllinois, United States51-200 Employees
C+R Research is a mid-sized market research firm based in Chicago, Illinois, with a history spanning more than 65 years and a track record of committed client service. It designs customized methodologies to answer complex marketing questions and provides deep analytical insights with senior-level involvement throughout engagements. The firm offers a broad mix of qualitative and quantitative approaches, including mobile and community-based research, conducted in the U.S. and globally, with agile options for rapid insights. C+R Research is known for its focus on youth and family, Latino and multicultural segments, and B2B research, complemented by a dedicated Shopper Insights practice led by former client-side researchers. A notable development in 2024 involved the integration of Signoi Ltd., which combines Signoi’s AI-driven audience simulation with C+R’s shopper segmentation to create interactive personas grounded in real consumer behavior.