Licensing momentum Craft Buddy has an active and expanding licensed portfolio including Peppa Pig, Harry Potter, Disney, Mandalorian and Grogu, with multiple recent launches in 2026. This indicates strong collaboration potential with licensors and retailers seeking popular franchises for Crystal Art products.

Retail expansion The company works with large chain retailers, TV channels, international distributors and independent stores, and exports to over 20 countries. This suggests high potential for new regional retailer partnerships and distributor deals to broaden market reach.

Product diversification Recent product launches span crystal art bag charms, duo Buddies kits, miniature Li'l Worlds lines and book nooks, indicating a strategy of expanding formats and themes. This creates opportunities for cross-sell and category expansion with retailers.

Awards presence Winning the Home & Living Growth Award signals credibility in growth segments and social proof for retailers. Leverage this to approach new partners and optimize pitch around market validity and consumer demand.

Technology leverage Adoption of diverse tech stack including Xero, cloud storage, web technologies and e-commerce readiness implies solid back-end operations and potential for enhanced B2B ordering, catalog integration, and data-driven sales enablement for wholesale customers.