Growing Market Presence Craft Smith is a fast-growing brand within the retail art supplies industry, present at major retail outlets like Michaels. This expanding distribution network indicates an increasing consumer base and potential for upselling or introducing new product lines.

E-commerce Potential With a Shopify-powered website supporting multiple payment options such as Apple Pay, Venmo, and PayPal, there is an emphasis on online sales. This suggests opportunities to collaborate on digital marketing, enhanced online product offerings, or direct-to-consumer campaigns.

Market Differentiation As a company that embraces creative boundaries and innovative ideas in the craft industry, Craft Smith appeals to a niche of passionate hobbyists and artists. Offering unique or exclusive products could further solidify loyalty and attract new customer segments.

Potential for Investment While current revenue is below one million dollars, the company's rapid growth and presence in mainstream retail channels open avenues for investment, strategic partnerships, or joint ventures to scale operations and product development.

Competitive Edge Compared to larger players like Hobby Lobby and Etsy, Craft Smith’s agility and innovative approach can be leveraged to develop exclusive collaborations or limited-edition products, creating a unique market position and increasing sales opportunities.