Channel Growth Leverage Craft Smith's existing presence in Michaels Stores to pursue co-marketing, exclusive product lines, or in-store demonstrations that boost visibility and cross-pollinate customer bases with craft supply retailers and hobbyists.

Growth Opportunity With a small to mid-size team and revenue under one million, there is room to scale through wholesale partnerships, private label opportunities, and digital storefront enhancements that attract retailers seeking fresh, fast-moving craft offerings.

Tech Enablement Highlight the current tech stack and e-commerce capabilities (cart, payment options, security headers, and modern web technologies) to pitch scalable digital solutions such as seamless B2B ordering portals, localized promotions, and analytics-driven merchandising.

Product Differentiation Position Craft Smith as an ideas-first brand with flexible product development; propose collaboration on limited-run collections, kits, and exclusive items that could differentiate retailers’ craft aisles and drive repeat purchases.

Financial Leverage Target retailers and suppliers who favor efficient, low-risk partners by presenting Craft Smith's lean cost structure and potential for quick onboarding, enabling favorable terms for distributed product lines and consignment opportunities.