Insights

Acquisition Opportunity Recent acquisition of Bright Ideas suggests expansion in holiday home décor and gift categories. This presents cross-sell potential for related seasonal décor lines, wholesale catalogs, and integrated online ordering across CWI Gifts and The Hearthside Collection.

Catalog Driven Publishes 17 catalogs annually and maintains multiple ecommerce sites, indicating a strong marketing cadence. Leverage catalog promotions and online wholesale portals to upsell new product lines, seasonal bundles, and exclusive offers to existing wholesale customers.

Multi Brand Three wholesale brands under one umbrella create cross-brand selling opportunities. Propose bundled assortments and co-marketed campaigns that span CWI Gifts, The Hearthside Collection, and Col House Designs to broaden SKU exposure.

Regional Reach Permanent showrooms in Groveport and Atlanta plus multiple regional warehouses enable regional distribution leverage. Target regional retailers with location-based promos and streamlined delivery strategies to improve merchant adoption and order frequency.

Growth Profile Revenue in the low-to-mid seven figures with a lean employee base indicates agility and room for scalable partnerships. Position as a strategic supplier for growing independent retailers seeking reliable delivery, private-label options, and catalog-driven marketing support.

Similar companies to Craft Wholesalers, Inc.

Craft Wholesalers, Inc. Tech Stack

Craft Wholesalers, Inc. uses 8 technology products and services including Crazy Egg, jsDelivr, Sucuri, and more. Explore Craft Wholesalers, Inc.'s tech stack below.

Craft Wholesalers, Inc.'s Email Address Formats

Craft Wholesalers, Inc. uses at least 2 email formats:
Craft Wholesalers, Inc. Email FormatsExamplePercentage
First@shopcwi.comJohn@shopcwi.com
59%
First.Last@shopcwi.comJohn.Doe@shopcwi.com
41%

Frequently Asked Questions

What is Craft Wholesalers, Inc.'s official website and social media links?

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Craft Wholesalers, Inc.'s official website is shopcwi.com and has social profiles on LinkedIn.

How much revenue does Craft Wholesalers, Inc. generate?

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As of September 2026, Craft Wholesalers, Inc.'s annual revenue is estimated to be $1M - $10M.

What is Craft Wholesalers, Inc.'s SIC code and NAICS code?

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Craft Wholesalers, Inc.'s SIC code is 5099 - Durable Goods, Not Elsewhere Classified and NAICS code is 42 - Wholesale Trade.

How many employees does Craft Wholesalers, Inc. have currently?

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As of September 2026, Craft Wholesalers, Inc. has approximately 26 employees across 2 continents, including North America and Asia. Key team members include Owner: B. B., Owner: B. R. and Visual Designers | Design Coordinator: A. S. Explore Craft Wholesalers, Inc.'s employee directory with LeadIQ.

What industry does Craft Wholesalers, Inc. belong to?

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Craft Wholesalers, Inc. operates in the Wholesale industry.

What technology does Craft Wholesalers, Inc. use?

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Craft Wholesalers, Inc.'s tech stack includes Crazy Egg, jsDelivr, Sucuri, WordPress, Microsoft 365, Font Awesome, Constant Contact and Animate.css.

What is Craft Wholesalers, Inc.'s email format?

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Craft Wholesalers, Inc.'s email format typically follows the pattern of First@shopcwi.com. Find more Craft Wholesalers, Inc. email formats with LeadIQ.

When was Craft Wholesalers, Inc. founded?

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Craft Wholesalers, Inc. was founded in 1981.
Craft Wholesalers, Inc. logo

Craft Wholesalers, Inc.

WholesaleOhio, United States11-50 Employees

Craft Wholesalers, Inc. is a family-owned wholesale company based in Groveport, Ohio, serving the gift and home décor market. Founded as a small craft supply store, the business expanded into wholesale distribution and catalog sales in 1981 and later shifted into gifts in the 1990s, now operating across three wholesale brands: CWI Gifts, The Hearthside Collection, and Col House Designs. It maintains permanent showrooms at its Groveport headquarters and at the Atlanta Americasmart, publishes 17 catalogs annually, and offers online wholesale shopping across its brands.

Its customers include wholesale buyers who may shop through a cash-and-carry program if they hold valid vendor licenses, with products distributed through Canton Warehouse, Columbus Warehouse, Warehouse at Paxton, and Warehouse 151. A notable development in 2021 was the acquisition of Bright Ideas LLC, and the company also conducts community activities such as food drives for the Groveport Madison Food Pantry and fundraising for NC4K.

Section iconCompany Overview

SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
42 - Wholesale Trade
Founded
1981
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Craft Wholesalers, Inc.'s revenue is estimated to be in the range of $1M - $10M

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