Factory-backed pedigree Leverage Crawford Performance’s unique position as the only aftermarket parts manufacturer to be factory-backed by Subaru of America to present credibility and co-branded offerings to Subaru enthusiasts and performance shops seeking verified performance upgrades.

Subaru ecosystem Capitalize on past and ongoing Subaru partnerships (Crosstrek Desert Racer programs and Gymkhana legacy) to target Subaru owners and event-driven communities with compatible performance components, training, and limited-edition bundles.

Racing to road Highlight transferable engineering from high-performance race components to street-friendly products that reduce oil consumption, extend engine life, and improve fuel efficiency, appealing to performance-minded drivers who value durability and efficiency.

Low-volume growth With revenue under $1M and a focused product line, pursue niche B2C and B2B partnerships, dealer programs, and white-label opportunities with OEMs or tuners to scale sales while preserving the brand’s exclusivity.

Tech-enabled marketing Utilize existing tech stack (Amplitude, Klaviyo, LinkedIn tags, Google/Apple Pay integrations) to run targeted campaigns for Subaru enthusiasts, racers, and aftermarket shops, and to build a data-driven lead funnel for partnerships and channel sales.