Target Creative Professionals Creative Edge’s primary user base includes graphic designers, photographers, and marketing communications experts, indicating a strong market for tools, software, and services tailored to creative and visual professionals.

Focus on Education Expansion With a comprehensive collection of videos and books covering design and photography topics, there are opportunities to offer advanced training, certification programs, and interactive learning solutions to enhance user engagement and loyalty.

Leverage Industry Partnerships Having previously invested in tech companies like TwentyBN and acquired assets from Hybrid Software Group, Creative Edge demonstrates openness to strategic alliances and technology integrations that can be explored for co-developing innovative products.

Capitalize on Digital Content As part of Safari Books Online’s portfolio, Creative Edge's digital content delivery model suggests potential for expanding subscription-based services, personalized learning experiences, and premium content offerings to boost revenue streams.

Identify Growth Opportunities Given their recent asset sales and investments into printing technology, there might be cross-sell opportunities in industrial printing, multimedia content solutions, or hybrid training platforms catering to both creative and industrial markets.