Strategic partnerships Explore opportunities to expand exclusive lines partnerships and equipment distribution with CSL’s established vendors (Dura-Flex, Entertainment Power Systems, Suspension Solutions, Northern Case, and Entertainment Industry Tape) to cross-sell to current customers and attract new event production clients.

Expansion potential Target mid-market theater and live event companies that rely on stage lighting, power distribution, and rigging gear, leveraging CSL’s product breadth and rental/dry-hire services to win turnkey lighting and power solutions.

Growth channels Leverage CSL’s service center and rental offerings to position as a one-stop partner for equipment maintenance, refresh cycles, and on-site support, pitching longer-term maintenance contracts and bundled rental-service packages.

Key personnel leverage Engage with leadership and the VP of Sales and Operations to co-create targeted outreach, showcasing updated product launches (VMB lifts, EPS power solutions) and training programs to drive adoption among existing customers and attract new accounts.

Tech-enabled selling Utilize CSL’s tech stack and recent product launches to tailor proposals with modern, reliable gear lists and power safety solutions, offering value-added configurations and compatibility checks that differentiate from competitors with smaller catalogs.