Community Focus As a not-for-profit credit union serving a local community since 1928, Credit Union of Atlanta values strong member engagement and community-oriented services, presenting opportunities for tailored financial products and local partnership initiatives.

Growth Potential With a current revenue range of 50 to 100 million dollars and recent leadership appointments, there is potential for strategic growth, digital transformation, and enhanced member service platforms to expand their market share.

Technology Adoption CUA employs various tech solutions such as Microsoft 365, Member Solutions, and reCAPTCHA, indicating openness to further digital tools that can improve operational efficiency, security, and member experience.

Leadership Opportunities The recent appointment of Debra Collins as CEO suggests a focus on leadership-driven growth and innovation, which could open doors for consulting, training, and technology upgrade solutions aligned with strategic goals.

Competitive Positioning While smaller than major regional and national competitors, CUA’s community roots and member-owned model position it as a niche player in personalized financial services, creating opportunities to offer specialized marketing and retention solutions.