Wholesale Growth Leverage Crep Protect's existing retail footprint, including JD Sports, to scale wholesale across sneaker and lifestyle channels. Target regional sneaker retailers and sportswear chains, and offer co-branded campaigns and exclusive SKUs to drive store traffic and online conversions. Support partnerships with regional distribution capabilities to improve lead times and service levels.

On The Go Kits The recent Foam Mini Kit and pocket-sized kit launches indicate strong demand for portable sneaker care. Explore bundles for travel retail, gyms, universities, and student housing, plus a subscription or auto-replenishment program to boost repeat purchases. Cross-sell with related cleaning products and accessories to increase average order value.

Digital Marketing They run an e-commerce strategy with Refersion for affiliate marketing and use Google Search Console and Cloudflare in their tech stack. There is opportunity to scale affiliates and creators in new markets, optimize SEO, and run performance campaigns to expand online reach and measured ROAS.

Sustainability Edge Crep Protect emphasizes a sustainable ecosystem and efficiency across the business. Position the brand as sustainability-forward to retailers and partners, offering packaging optimization, recyclable materials, and supply chain transparency as value-add services to win new business.

Global Expansion With a London base and revenue in the 1-10M range and a history of global branding since 2012, Crep Protect is well positioned to accelerate international expansion and channel diversification. Pursue strategic distribution deals in the US, EU, and APAC, private-label or licensing partnerships, and potential investment to scale manufacturing and logistics.