Leadership transitions Cricket Victoria recently announced leadership changes, including the appointment of Wade Seccombe as Head of Male Cricket and the upcoming departure of Chair Ross Hepburn. This presents an opportunity to engage on leadership-focused partnerships, program sponsorships, and strategic initiatives aligned with new direction.

Staffing shifts Key personnel changes in the male cricket leadership and ongoing evaluations of program structure after David Hussey’s departure signal potential openness to external advisory, coaching collaborations, talent development partnerships, and targeted sponsorships in elite pathways.

Strategic partnerships Recent brand and product partnerships with Sitro Group, HiTZ Cricket, and Drinkisla indicate a receptivity to sponsorships and co-branded experiences, suggesting opportunities for category expansion in apparel, beverages, outdoor equipment, and hospitality partnerships.

Community and diversity The Cricket and Culture Leadership Camp for young female leaders of South-Asian heritage highlights a focus on community outreach and diversity initiatives, offering avenues for CSR-aligned sponsorships, youth development programs, and inclusive marketing engagements.

Revenue opportunities With revenue in the mid-range and active expansion into media, events, and elite programs, there is room to propose integrated sponsorships across LMS content, digital media, stadium activations, and grassroots-to-professional pathways to augment funding and brand visibility.