Channel Expansion Cricket's active authorized retailer program signals a growth opportunity to expand the reseller network in new markets. Propose a sales plan to recruit SMB retailers, with co-branded promotions, storefront support, and streamlined onboarding to accelerate revenue growth.

Financing Partnerships Recent industry moves show Cricket pursuing device financing partnerships, closing the gap with peers. Recommend pursuing partnerships with retailers and SMB customers to offer device financing and installment plans, driving higher average order value and conversion.

Trade-In Leverage The Asurion-backed trade-in program enables service credits for devices, presenting a strong lever for customer acquisition and retention. Use to create trade-in-driven promos for retailers and to fuel upgrade cycles, increasing loyalty and ARPU.

Sports Marketing Georgia State Athletics sponsorship expands local brand visibility and community reach. Leverage this to craft region-specific campaigns with co-branded experiences that drive store traffic and cross-sell wireless bundles.

Value Positioning Four new value plans and a $40 Simply Unlimited option underscore affordability as Cricket's core differentiator. Target price-sensitive consumers and small businesses seeking predictable, low-cost mobility, and explore bulk/bundle deals for SMEs.