Strategic Focus: Education & Housing Crimson has particular expertise in serving the higher education, homebuilder, and housing association sectors. Leveraging this industry specialization can lead to targeted sales opportunities by offering tailored digital transformation solutions to organizations within these sectors.

Recent Key Hires Crimson's recent hires of industry experts like Ian Bobbett as the Chief Data Officer can be leveraged in sales pitches. Highlighting the expertise and experience of these key personnel can enhance credibility and attract potential clients seeking innovative data-driven solutions.

Technology Offering With a tech stack including PostgreSQL, Google, Hadoop, and more, Crimson is well-equipped to provide cutting-edge solutions to clients. Emphasizing the use of advanced technologies in delivering intelligent customer experiences and actionable data insights can appeal to tech-savvy prospects.

Partnership with Harvey Nash Group Following the acquisition by the Harvey Nash Group, Crimson has gained the backing of a globally renowned company while maintaining its identity. This partnership can be highlighted in sales conversations to showcase credibility, stability, and access to broader resources for clients.

Employee Wellbeing Initiatives Crimson's focus on employee wellbeing, evident through initiatives like the Wellbeing Hub, reflects a commitment to a healthy work environment. Promoting these initiatives while engaging with potential clients can demonstrate a company culture that values employees, potentially resonating with clients who prioritize employee welfare.