Expansion Strategy Croma is aggressively expanding its store presence across suburban areas of metro cities and tier-2, tier-3 cities, presenting a sales opportunity to tap into growing markets with high potential for consumer electronics and durables.

Omni-Channel Experience Croma offers an omnichannel shopping experience, blending physical stores with an online platform on croma.com and Tata Neu app. Leveraging this seamless shopping approach can boost sales by catering to a wide range of customer preferences and behaviors.

Tech Integration Advantage With a robust tech stack including FullStory, Google Analytics, and social media integrations, Croma presents a tech-savvy image and an opportunity to leverage data-driven insights for targeted sales and marketing strategies.

Brand Value Recognition Being among the 100 most valuable Indian brands, as per Brand Finance India report, positions Croma as a trusted and respected brand in the market. Capitalizing on this brand value can lead to increased sales through enhanced brand perception and customer loyalty.

Competitive Positioning In a landscape with key competitors like Amazon and Flipkart, companies can differentiate themselves by partnering with Croma to reach a more localized market segment with a strong retail presence and a focus on consumer durables and electronics.