Established Market Presence As Atlanta’s oldest and most established CrossFit gym with over 12 years of proven results, CrossFit Atlanta offers a strong brand reputation and a loyal customer base, providing opportunities to upsell advanced fitness programs, merchandise, and personalized training services.

Focused on Fitness Outcomes With a core philosophy centered on improving health and strength for all skill levels, there's potential to develop targeted corporate wellness programs, team-building initiatives, and specialized health services appealing to a broad demographic of health-conscious consumers and businesses seeking employee health solutions.

Digital Optimization Utilizing advanced tech stacks like Google Cloud, React, and Cloudflare, CrossFit Atlanta demonstrates a commitment to digital engagement, offering opportunities to expand online classes, virtual coaching, and digital membership options for remote or suburban clients.

Growing Revenue Range With an annual revenue between one and ten million dollars, there is room to explore strategic partnerships, equipment leasing, franchising, or expanding into new markets to accelerate growth and increase revenue streams within the fitness industry.

Industry Positioning Competing within a well-established segment alongside large brands like F45 and Planet Fitness, CrossFit Atlanta can leverage its regional strength and personalized approach to differentiate itself by offering premium or niche fitness experiences, attracting clients seeking a more tailored fitness journey.