Small and family Target a personalized B2C sales approach highlighting a small, family-owned operation with a focus on quality coaching and effective programming to position premium personal training offerings and CrossFit coaching services.

Print and digital Leverage their tech stack familiarity with WordPress and React to propose integrated digital marketing, membership portals, and online booking enhancements, showing value in a cohesive online presence that drives client acquisition.

Local expansion Capitalize on their Westside Albuquerque location by offering community-driven partnerships, local SEO, and neighborhood promotion packages aimed at converting local residents into members and increasing studio footfall.

Revenue potential Position scalable revenue opportunities through allied services or tiered memberships, small-group coaching, and corporate wellness packages that align with a mid-market revenue profile.

Competitive differentiation Highlight unique selling points such as specialized CrossFit programming and personalized coaching to differentiate from larger franchises, enabling tailored outreach to prospects seeking high-quality coaching and proven results.