SMB focused Target a small business client base given the 2-10 employee size, offering cost-effective lightning protection solutions and scalable service packages suited for tight budgets and rapid deployment.

Regional presence Leverage Auburn, NY location to pursue regional construction, electrical contractor, and facility management partnerships in upstate New York, promoting quick response times and local support.

Growth potential With revenue in the low mid-range and a concise product focus, position add-on offerings such as maintenance contracts, monitoring services, and bundled protection kits to increase average order value.

Tech-enabled Highlight e-commerce readiness and digital touchpoints (WordPress, WooCommerce, modern UI elements) to offer streamlined procurement for engineers and contractors, including online quotes and project-based pricing.

Competitive landscape Benchmark against small-to-mid sized players in lightning protection to identify differentiators like faster lead times, personalized service, and local field support that appeal to regional builders and electrical distributors.